Located off of University Boulevard, in a precinct historically known as University Village, University Market Place, borders the UBC campus and occupies a central location within the University Endowment Lands (UEL). University Village, which consists of one city block, comprises the only commmercially zoned lands within the the UEL. Hence, this precinct represents the only opportunity to service the isolated communities of the UEL and UBC, when combined account for a population in excess of 50,000. UEL and UBC lie within the Point Grey Peninsula. West Point Grey is a prestigious community which boasts a highly educated and affluent population.

Thus, University MarketPlace is a superior quality, contemporary development and targeted at the under-serviced population of the UEL and UBC. The development consists of approximately 85,000 square feet of commercial space on two levels, comprising mostly of retail and some office premises, as well as 80,000 square feet of residential apartments representing approximately 108 dwelling units. In addition, two levels of structured underground parking for 350 vehicles.

Construction of University Market Place was completed in September 2001.

Given the unique circumstances afforded by this highly sought after development site, University MarketPlace is poised to become the effective town-centre and retail focal point of this upscale academic community.